It’s time to accumulate the information gathered during the Empathize stage.
RESEARCH YOUR USERS' NEEDS
STATE YOUR USERS' NEEDS AND PROBLEMS
Here, you should gain an empathetic understanding of the problem you’re trying to solve, typically through user research.
CHALLENGE ASSUMPTIONS AND CREATE IDEAS
START TO CREATE SOLUTIONS AND TRY IT OUT
Now, you’re ready to generate ideas. Brainstorming is particularly useful here.
The aim is to identify the best possible solution for each problem found. And teams often use the results to redefine one or more further problems.